A look back at an inspiring conference at the RDV de l’Innovation de la Capitale Nationale, Quebec City
TREE Consulting recently took part in the Grand Rendez-vous de l’Innovation de la Capitale-Nationale, a flagship event bringing together startups, SMEs, public players and investors to discuss the challenges of innovation. One of the highlights? A fascinating conference on the economy of functionality, where Amaury de Foresta, founding president of TREE Consulting, spoke alongside Mario Rousseau (Intellinox Technologies) and Kevin Pochon (Québec International).
Rethinking our business models: selling differently
Today, innovation is not just about technology, but also about the way we design our business models. The economy of functionality encourages companies not just to sell a product, but to value use and performance. An approach that not only reduces waste, but also optimizes resources and improves customer satisfaction.
The discussions provided answers to several key questions:
How do you build a virtuous business model when the primary objective is sales? The idea is to move from a logic of possession to a logic of service, by rethinking the value chain.
How do you involve internal and external stakeholders in this transformation? Who do you need to convince first – managers, employees, investors, customers?
What are the concrete benefits of a sustainable model, and how can we measure its profitability? ROI is not limited to financial aspects; it also encompasses environmental and societal impact.
An event in line with TREE Consulting’s values
This conference resonated particularly with TREE Consulting’s mission: to support companies in their transformation by integrating more responsible and innovative models. Mario Rousseau’s presentation was particularly striking for its concrete aspect, offering direct testimony to the challenges and opportunities associated with these new strategies.
Many thanks to all participants
With 170 registrants and a wide range of players (startups, SMEs, incubators, public bodies, financial backers such as Desjardins Capital and Evol), the discussions were rich and stimulating.
Many thanks to Québec International for organizing this event, and to all the participants! We leave with new perspectives and a stronger motivation to help companies innovate sustainably.
💡 Have you ever considered integrating the functionality economy into your business strategy? Share your ideas in comments!