A look back at MT Lab‘s DemoDay conference.

A day of innovation for the tourism industry on the theme of harmonious cohabitation.

Harmonious cohabitation means rethinking the way tourism is conceived, in search of a balance between financial profitability for professionals and social sustainability for local residents.

Here are a few interesting examples:

Port de Québec manages the flow of visitors to the Old Québec district to ensure a better cohabitation with its residents;

Cocoriko.org promotes listening to stakeholders through its citizen consultation platform;

– Paysage Studio redefines the cohabitation between the city and its inhabitants by revisiting the soundscape of a square in Verdun, inviting us to travel to the Magdalen Islands.

What do we remember?

Harmonious cohabitation or virtuous equilibrium, call it what you will, in the end it’s all about shared interest … and the good news is that it can be done!

All this speaks to us, because with TREE Consulting, we help organizations find the virtuous balance between the 3Ps (Profit, Planet, People) at the heart of their business strategy.

Does balance in your business strategy mean anything to you? What are you doing to achieve it?