Your challenges
Your organization can face a number of challenges related to artificial intelligence (AI).
Understanding AI: What is the impact of AI on my organization? How can my team adopt the technology?
Framing AI: How to apply ethics to AI? What kind of governance? How can we regulate the design and use of AI?
Deploying an AI system (SIA): Which use cases can really create value for your company? What resources, skills and steps are needed to integrate your AI systems?
Our solutions
IA impact vector
TREE Consulting supports you every step of the way in your journey with artificial intelligence. We help your organization discover and operationalize relevant use cases, while ensuring that AI integration respects your ethical standards and promotes economic, social and environmental sustainability.
They trust us
1. Ethics & governance
Ethics applied to AI
Draw up your code of ethics
We support you in integrating ethics at the heart of your artificial intelligence projects. Together, we identify your fundamental values and transform them into operational principles, enshrined in a clear code of ethics, adapted to your specific needs and in line with normative and societal requirements.
Through workshops, conferences and training courses, we raise your managers’ and teams’ awareness of the ethical challenges of AI. This acculturation process strengthens understanding of the impacts of these technologies and encourages the adoption of responsible practices, thus ensuring enlightened and sustainable management of your innovation projects.
Royalty-free image, generated by chatGPT, February 2025
AI Governance
Implement your AI governance
Our approach to AI governance is based on the international ISO/IEC 42001 standard, guaranteeing responsible, structured management of your projects.
We support you in setting up transparent processes and a rigorous regulatory framework.
By aligning your AI initiatives with your values and strategic objectives, we ensure that their development and deployment adhere to recognized best practices. This approach strengthens stakeholder confidence, ensures the sustainability of your projects and maximizes their positive impact, while meeting today’s ethical and regulatory challenges.
2. Exploration
Conference
Photo credit @ Mireille Beaubien + Fabrique Agile
Make your teams aware of AI!
We offer you an in-house conference, specially designed to raise awareness and expose your teams to the opportunities offered by artificial intelligence. Immerse yourself in the history of AI and discover the state of the art today. We’ll introduce you to the main areas of application and the relevant use cases for your sector.
Workshop
Teamwork: the AI mural
Discover the potential of artificial intelligence through our interactive workshop “The AI Fresco“. This collaborative workshop, designed for your teams, invites them to create a visual fresco representing AI use cases, its consequences, and the conditions necessary for its success. In small groups, your employees will explore the opportunities, risks and ethical, economic, social and environmental impacts of AI.
3. Deployment
Roadmap
Assess your needs and plan the deployment of your AI projects
This service focuses on defining your AI use cases, using a creative and inclusive process. We use design thinking, a problem-solving process that mobilizes collective intelligence to develop innovative, user-centered solutions. By involving all the company’s stakeholders, we ensure that each use case is representative and relevant.
Royalty-free image, generated by chatGPT, February 2025
Implementation
Secure the deployment of your AI projects
We support you in the efficient and secure implementation of your Artificial Intelligence Systems (AIS). We supervise the entire deployment process to ensure smooth and successful integration.
Our experts
Emmanuel R. Goffi, PhD
AI ethicist | Professor of ethics | Sherpa and ethics consultant | International speaker
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Emmanuel R. Goffi is an artificial intelligence ethicist. He is head of the Ethics, Management, Personal and Professional Projects department, and a professor at Isep – Ecole d’Ingénieurs du Numérique in Paris.
He is also an ethics expert and sherpa, and has worked with numerous companies and organizations in France and abroad, advising them on how to integrate ethics into their digital-related activities.
D. in Political Science from Sciences Po CERI, he is also a research associate at centers in Morocco, Brazil, Canada and Iran.
He has taught at several institutions in France, Canada and Germany, and written numerous articles on ethics applied to artificial intelligence.
He is regularly invited to speak at conferences, expert meetings and ethics committees around the world.
His work focuses on the development of artificial intelligence systems and the ethical issues they raise.
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Marc-Antoine Dilhac (agrégé de philosophie, doctorate from Université Paris 1 Panthéon-Sorbonne) is a professor in the Department of Philosophy at Université de Montréal.
After holding the Canada Research Chair in Public Ethics and Political Theory (2014-2019), he is a recipient of a Canada-CIFAR Chair in AI (Ethics and Governance of AI) and participates in the pan-Canadian AI startup as a member of the Government of Canada’s AI Advisory Council (GoC ) and co-lead its Public Awareness Working Group.
Since 2019, he has been director of Algora Lab (Université de Montréal) at Mila. He acts as Director of Governance and International Collaboration for OBVIA (International Observatory on the Societal Impacts of AI), and is a member of IVADO.
In 2017, he initiated the Montreal Declaration for the Responsible Development of AI, for which he headed the scientific committee.
Then, in 2020, on behalf of UNESCO, he led an international deliberation process on the Recommendation on the Ethics of AI.
In 2021, he is advising the Council of Europe (Ad hoc Committee on Artificial Intelligence, CAHAI), overseeing and analyzing the European consultation for the establishment of a legal instrument regulating the use of AI.
Between 2019 and 2023, he acts as an expert to several international organizations such as the OECD and to the AI working group responsible for the Global Partnership on AI. He has also been advising the international organization ICESCO since 2023.
From 2015 to 2020, he was head of ethics for construction company Tetra Tech.
Our delivery partners
News
TREE Consulting’s latest publications
AI mural with an agricultural cooperative in Amiens, France
⚡ A look back at an exciting workshop at the AI Fresco⚡
AI between curiosity and responsibility!
TREE Consulting had the pleasure of taking part in the ALL IN trade show in Montreal, an essential event for all those involved in artificial intelligence. It was a unique opportunity to exchange views with entrepreneurs, researchers and decision-makers on the future of AI and the challenges it raises.
Responsible AI: utopia or reality?
Jean Sébastien Klein and Amaury de Foresta led a conference in response to these questions. A pertinent insight into the question of responsibility around Artificial Intelligence, through a very practical presentation aligned with the issues at stake for its participants.
Contact us
TREE Consulting Atlantique
Nantes, France
+ 33 7 65 75 65 27
info@treeconsulting.green
TREE Conseil Québec
Montreal, QC, Canada
+1 (514) 553-5147
info@treeconsulting.green
